LK BRANDING GUIDE

OVERVIEW

The purpose of the “Official LK Branding Guide” is to provide direction, clarity, and consistency as to how our visual identity is most effectively presented. The instructions in this guide are not suggestions, but should be followed exactly as laid out in this Official LK Branding guide. Brand consistency builds value and trust in all who participate in the resources provided by Letter Kills, ultimately as a medium to creatively and visually represent the band and music of Letter Kills and create community within the fans of Letter Kills.

GUIDELINES

Only officially commissioned branding assets (visual elements such as logo, icon, colors, etc.) should be used at any level of design on behalf of Letter Kills, including but not limited to merchandising, marketing, and publications under all guidelines provided.

• Do not alter or change any element provided in the branding Assets.

• Do not stretch in any way the graphics provided in our branding assets.

• Do not omit from any logo provided in our Branding Assets. The Abbreviated Logos are the only graphics approved for this.

• Do not use an alternate color for the logo that is not represented in this guide.

• Do not use if the provided asset is pixelated or blurry when properly viewing.

APPROVAL & TERMS

All creation using Letter Kills branding assets, likeness, and direct song/lyric reference must submitted and approved by Letter Kills and all final purchased assets according to agreement become ownership of Letter Kills. Designer may retain and reuse unapproved design concepts for other clients as long as they do not use LK logo, icon, likeness, and/or direct song/lyric reference.

© 2023 Letter Kills | All Rights Reserved.